This is interesting. Tide has a new product that claims to make your clothes stay like new longer--that's the thrust of their ad campaign. Tim Gunn did a series of videos for their website, and keeps plugging the "use what you've got in new ways" line. Yet another example of industry shifting to meet customer concerns. I wonder how effective it'll be.
Take a look.
Just saw after posting the link that this goes to the main ad site. Click on the right-side icon to see Gunn's vids. Nothing revealing per se, just interesting that conservation of what you've got is the spin of this campaign.